商務(wù)英語(yǔ)考試作文寫作技巧有哪些？

在bec商務(wù)英語(yǔ)考試備考中，我們不能繞過(guò)寫作題型，雖然從小到大我們參加的英語(yǔ)考試中幾乎都有作文題，但是bec考試考查商務(wù)知識(shí)，更具針對(duì)性。下面小編就來(lái)介紹一篇商務(wù)英語(yǔ)寫作應(yīng)試技巧，供大家學(xué)習(xí)參考。

1、先陳述結(jié)論

People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.

現(xiàn)在人們沒(méi)有時(shí)間去斟酌你的思考過(guò)程。他們需要你在前兩句話中直接點(diǎn)明郵件的主旨。

Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.

錯(cuò)誤示例：在這本白皮書中，我們將調(diào)查補(bǔ)救銷售培訓(xùn)對(duì)顧客和銷售員關(guān)系的潛在影響。首先，在開(kāi)始調(diào)查之前，讓我們討論一下初始條件。

Right: If we don't fund the ABC sales training program, our sales will plummet.

正確示例：如果我們不投資ABC銷售培訓(xùn)項(xiàng)目，我們的銷售額會(huì)大幅降低。

2、使用第一人稱

Strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?

有力的商務(wù)寫作能鞏固關(guān)系。但是如何和陌生人或是滿口術(shù)語(yǔ)行話的人建立關(guān)系呢?

Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."

錯(cuò)誤示例：這個(gè)組織的運(yùn)作目標(biāo)包括鼓舞士氣和提高工作滿意度。

Right: "I want to enjoy working here. I'll bet you do, too."

正確示例：我想要享受在這兒工作。我相信你也是。

3、舉實(shí)例

While abstract concepts have value, they're difficult to understand when not anchored by an actual example.

雖然抽象概念有一定價(jià)值，但是如果沒(méi)有實(shí)例加以解釋就很難理解。

Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

錯(cuò)誤示例：通過(guò)銷售和營(yíng)銷能力提高銷售幾率對(duì)可持續(xù)的銷售增長(zhǎng)至關(guān)重要。

Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."

正確示例：因?yàn)殇N售信息和營(yíng)銷信息不匹配，我們失去了重要客戶。

4、兼顧情感和理性

Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.

人們根據(jù)情感做決定，然后再為決定找智力方面的理由。

Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."

錯(cuò)誤示例：我們的記錄顯示我們因?yàn)槿狈υ诟?jìng)爭(zhēng)分析和比較方面的持續(xù)努力而喪失了10%的銷售機(jī)會(huì)。

Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a deal."

正確示例：在場(chǎng)的每個(gè)人都想要贏得生意以至于當(dāng)我們找到丟失這筆生意的原因時(shí)，我們都坐立不安。

5、使用生動(dòng)的語(yǔ)言

Using unimaginative biz-blab or tired old metaphors causes your writing to fade into the mental woodwork.

使用那些無(wú)趣的術(shù)語(yǔ)或者老掉牙的比喻會(huì)掩蓋你的寫作。

Wrong: "This action item calls for out-of-the-box thinking."

錯(cuò)誤示例：這項(xiàng)任務(wù)要求大膽開(kāi)闊的想法。

Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."

正確示例：如果你有一個(gè)想法，那你擔(dān)心會(huì)中途流產(chǎn)，沒(méi)關(guān)系先考慮再說(shuō)。

6、不要重復(fù)自己說(shuō)的話

Repetition adds bulk to your writing without adding any content. It drags your writing down and blunts whatever point you're trying to make.

重復(fù)會(huì)使文章顯得冗長(zhǎng)卻沒(méi)有實(shí)質(zhì)內(nèi)容。它會(huì)使你的文章大打折扣并且削弱你的觀點(diǎn)。

Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."

錯(cuò)誤示例：這個(gè)培訓(xùn)項(xiàng)目能教會(huì)你營(yíng)銷過(guò)程中好的手段、方法、技巧和技能。

Right: "This program teaches the best marketing tricks."

正確示例：這個(gè)項(xiàng)目能教會(huì)你好的營(yíng)銷手段。